About me
When I’m not reading, aunty-ing, solo traveling, Seinfeld binging or amateur chef-ing you’ll likely find me solving hairy ambiguous problems. (eg. Why didn’t my dough rise? Is love blind? Whats the best strategy for Candy sort? ) I thrive in ambiguous and autonomous environments. I find calm in complex spaces. I’m an analytical, strategic and curious tinker-er and I apply these skills to just about everything.
Solving user people problems creates business opportunities. I do this often. Qual + quant insights for the win and just enough process and nothing more.
My design ethos
The strongest solutions lie in deep understanding the problem.
Design Strategy = Product Strategy
Outcomes > Process
A few projects I’ve worked on
Campaign Configuration
2023 • BUOY Software • 0→1 • Product Design Lead • B2B
Buoy Software develops software for plasma donation centers. How might we optimize the laborious and time intensive process of configuring marketing campaigns targeting very specific high value donor audiences.
Upon rollout we estimate a ~13% decrease in operational overhead and 5% increase in campaign volume.
I’d love to share more details on uncovering jobs-to-be-done, crafting then descoping a product vision and defining a pilot plan for this project. Shoot me a message →
B2B Growth Strategy
for HR Tech
2022 • 15Five • Product Design Lead • B2B
How might we support the organic growth and retention of our performance management software >> Specifically onboarding for SMBs?
Developed an internal growth infrastructure including:
Comprehensive customer profiles marrying buyer and user needs // Introduced A/B testing and product analytics tooling // Developed a backlog of prioritized pain points
I’d love to share more details on experimentation and journey mapping with 3 departments. Shoot me a message →
Points Summary Redesign
2019 • AmEx • Product Design Lead • B2C • Check it out
In the midst of a rebrand and new design system rollout, I led a team in exploring: how might we reimagine an experience entry point visited by 3+ million cardmembers per day while addressing poor Membership Rewards program comprehension and utilization?
This redesign resulted in a 20% decrease in call center volume for points related inquiries.
I’d love to share more details on navigating stakeholders, usability testing and managing scope creep on this project. Shoot me a message →
Hannaford Digital Refresh Discovery & Vision
2016 • Isobar • UI/UX Design • Vision
How might we reimagine a digital grocery ecosystem for both employees and shoppers?
To learn more about the ethnographic research and exploring grocery pickup before it was ‘a thing’ shoot me a message→
Visual Craft
2011-2017 • Various • UI/Visual Design
Prior to becoming a product designer, I spent many years as a UI designer for product consultancies and advertising agencies.
Shifting to product design was more like an expansion of my skillsets than a total pivot. Shoot me a message, I could talk about this for days →
Feedback I’ve gotten
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" Every time I interact with you, I can see how strategic and result-oriented you are based on all of the great inputs and questions you ask."
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"You know that scene in Minority Report where Tom Cruise's character is using his hands to operate this holographic computer? When Jenn and I are in the midst of diagnosing a problem or dysfunction, that's the level it feels like she's operating on. It's really a thing to watch."
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"Jenn...introduced an evaluation template that makes sure each interviewer is aligned and unbiased when providing feedback about candidates...[this] leveled up our teams hiring process.
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“Jenn is extremely good at running design workshops, getting everyone to ideate and dream of the future and then translating those ideas into actionable next steps and tangible solutions. She also…is never afraid to speak up or challenge any poor decision.”