Its 2016. Consumers have been “cutting the cord” for years. All the networks are moving to streaming to stay competitive. It is a massive undertaking. Agency partners are helping with this transition. As a designer, I was helping the agency help the conglomerate accommodate the users.

At Isobar, we drove the development of NBC Universal’s streaming platform.

My role:
Full transparency, this was mostly production work. But this project provided the opportunity to become familiar with the nuance of designing for different platforms. Web vs. Apple TV vs. PS vs Mobile. As well as an early introduction to building design systems. Organization was essential for this project.

Below are glamour shots from various aspects of the project.