About me

When I’m not reading, aunty-ing, solo traveling, Seinfeld binging or amateur chef-ing you’ll likely find me solving hairy ambiguous problems. (eg. Why didn’t my dough rise? Is love blind? Whats the best strategy for Candy sort? ) I thrive in ambiguous and autonomous environments. I find calm in complex spaces. I’m an analytical, strategic and curious tinker-er and I apply these skills to just about everything.

Solving user people problems creates business opportunities. I do this often. Qual + quant insights for the win and just enough process and nothing more.